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The artist gives £25,000 Mercury Prize to small live spaces

Sam Fender receiving the award in the North East
Sam Fender was awarded the honor in October in Newcastle

The artist has given the full amount of his £25k Mercury Prize winnings to the MVT, which operates to protect the United Kingdom's grassroots concert spaces.

The star was awarded the cheque on mid-October as his new release his work was declared the top album of the past year.

The musician has opted to donate the funds to the trust, in appreciation of the essential function small stages had in his early career.

"I couldn't be pursuing what I am doing today if it wasn't for all the gigs I performed around the area, and elsewhere, when I was just getting going," said Fender. "These venues are renowned, but they are in difficulty."

From early 2023 onward, over 150 of these venues have ceased operations – about 16 percent of the entire UK sector.

In the last year, major artists including Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the MVT in its efforts to keep the scene afloat, by applying a small levy to their ticket prices, which supports local stages.

Sam Fender also joined in, raising over £100k on his recent tour to help 38 grassroots venues across the UK.

The donation assisted venues that were confronting imminent closure due to issues arising from floods, fire incidents and family tragedies, as well as licensing issues, legal disputes and sound issues.

Other venues obtained monetary aid in improving amenities and sound and lighting systems that directly benefitted musicians and audiences.

"The idea that funds from shows in major spaces helps the smaller venues, where it begins for performers like me, is just sensible," Sam Fender has said.

Pulp in concert
They are one of the many acts who contributed their award prize money to charity

He is far from the only musician to contribute his award funds to worthy causes.

In Pulp received the prize in the year 1996 for their release Different Class, vocalist Cocker stated that the act would give their winnings to the organization War Child.

In 2002, musician she divided her bounty among a few charities, such as the children's charity and a Sickle Cell organization.

"Additionally, I contributed a £1,000 to Highgate Newtown, to their classes, because I did gymnastics when I was growing up and they required new equipment," she told the media.

Two years ago, the band contributed their winnings to the youth organization that developed their act, alongside other independent music bodies.

Additionally the 1994 recipients the group donated their award to a MS organization after a acquaintance was found to have the condition.

"Winning was ample," stated singer Heather Small. "The prize was the cherry on top but we could do without the extra, because we had the main prize. So our winning affected somebody else's life."

Recently, the trust shared it had saved several grassroots venues in that region, by bringing them into local control.

The first in that area and The Croft in the city were purchased under the community ownership program, which is supported by a national body and enthusiasts who buy "shares" in the properties.

MW
About the author

Monique Williams

A business analyst specializing in UK incentive programs, with over a decade of experience in corporate reward strategies.

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